Search Engine Optimization (SEO)
Online, the URl with the top organic ranking will get the most traffic. So, how to you get top ranking or even first page ranking? The answer is strategy and persistance.
There are many components to top ranking. Remember, this can be a moving target that fluctuates week to week. Maintaining top ranking is done by creating the perfect site for the search being conducted.
It involves the correct content, key words, layout, domain name, links and more. We specialize in getting our clients as highly ranked as possible and dominating the organic listings using “White Hat” applications. We also do conversion studies to see how effective your site is at driving the $$$ to your account.
“White Hat” means we play the game according to the rules laid down by the search engine giants.
Call us today and let us unleash the power of SEO to help your site’s traffic flow and conversion.
Buying Domain Names – Owning your Niche and genre
Domain names are very inexpensive if you are registering them from a low cost registrar like GoDaddy.com. You can actually “Buy” discount pricing, which makes sense if you have over 70 domains.
For the sake of this post, lets say you are paying $10.00 a year per domain. If you have a good online market strategist, then they should have purchased a minimum of 20 domains that address your business genre, location and generic names developed with the help of Google’s AdWord Search Tool. This tool allows you to see what people are searching for using Google.com.
To use the tool, go to Google.com and click on Business Solutions. Then click on AdWords. Register and gain access to the Search Tools. Try it! It is addictive!
Example: HoustonJOBS.com – The number one search phrase is “Houston Jobs”. This is good because that is the domain name. First I would register it in most of the Top Level Domains (TLD’s) such as .com .net, .org, .Tv, .co, .info, .biz, etc…. Then look for the second and third most searched phrases and buy those as well. Each domain can be used in a different way to lead visitors to your primary site. I would only buy .com’s for secondary phrased domains.
If I could have, I would have bought JobsHouston.com, JobsinHouston.com, HoustonJOB.com and several other variations. Using GoDaddy tools, you can actually forward these for free AND create custom title, description and keywords in a “Masked” manner to take the accidential Internet visitor to your primary site.
I purchased over 35 domains for the Houston “Restaurant” industry. Many I have purchased over the years are almost as good as my HoustonRestaurants.com, including HoustonFood.com, HoustonCuisine.com, HoustonDiner.com, HoustonCafes.com, HoustonRestaurantGuide.com and Houstoncooks.com (Cooks was searched twice as much as Chefs – don’t figure).
Again, dominate your genre and CONTROL the ownership of the best domains with the goal of each one to provide a path to the primary or, at the least, a good link.
Steven Carr
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